No matter what type of business you operate, an effective marketing strategy is vital to your success. As a local dental clinic, consumers have to hear about you, see your brand, and know what services you offer if you expect to get more patients.
However, we’re guessing your schooling mostly centered around dentistry and healthcare, not marketing. As such, it never hurts to have a little help with your brand awareness strategy.
In this case, we’re going to talk about the most common mistakes with dental marketing. By avoiding these mistakes, you can ensure your dental practice gets the recognition (and patients) it deserves.
Keep reading for the top four mistakes when marketing dental practices
1. Not Optimizing Your Website for Mobile Devices
In the modern business age, you must have an online presence. This begins with your dental office website.
However, it’s not enough just to have a website, it must also be user-friendly. One of the most important aspects of user-friendliness is mobile optimization.
Roughly 85% of Americans have smartphones, and you can bet they’ll be using them to find dental services in your community. If your website isn’t optimized for these mobile devices, it will load slowly and be improperly formatted.
2. Not Filling Your Blog With Relevant Articles
There are other common website mistakes with dental marketing. For example, many dental clinics get their website up and running but don’t do anything to increase their SEO ranking or build a stronger relationship with past, present, and future patients.
You need to spend time developing your blog. Fill it with relevant, informative, and helpful articles.
Your goal should be to further aid your patients. This will increase your online visibility and improve your credibility in the industry.
If you need more help building up your SEO ranking, we recommend working with a professional SEO agency. For example, this dentist marketing company can help you create content for your blog specifically designed to generate more website traffic.
3. Not Building an Email List
Email lists are one of the best ways to keep patients hooked. You can build your email list by having new patients include their email when filling out their patient forms. Then, you can use their email to send them promotions, appointment reminders, and more.
You can also use your website and social media pages to encourage future patients to subscribe to your email. Incentivize the action by offering free cleanings, major discounts on their first visit, etc.
4. Not Taking Advantage of Social Media
Finally, avoid one of the most common mistakes with dental marketing – neglecting your social media presence. Social media marketing is one of the most effective methods of increasing brand awareness.
The vast majority of Americans use social media. From Facebook and Instagram to Tik Tok and YouTube, we’re always connected. What better platform for marketing businesses online?
You can use organic social media marketing to slowly gain followers over time. Additionally, invest in paid social media ads to increase your visibility and attract more followers. Paid ads also provide valuable feedback that can help you narrow down your target audience and streamline your social media marketing.
Want to Avoid Common Mistakes With Your Dental Marketing Strategy?
As you can see, there are a lot of mistakes with dental marketing that can be made out of ignorance or inexperience. And that’s okay. No one expects you to be an expert at digital marketing.
However, if you want your dental practice to thrive, you’ll need to get a handle on these issues. Once again, we recommend working with a professional marketing agency.
In the meantime, check out some of our other articles to find more business marketing tips and advice. Our blog was created to help business owners like you.