Why do webinars allow you to do lead generation? And how can they help your business?
We are making new habits. In a year characterized by lockdowns and social distances, we have adapted more and more to online interaction.
Not only does private communication pass from video calls, but even in the professional sphere, meetings, conferences, and numerous events have passed from offline to the PC screen.
In a connected and online world, even training and information have become “remote.”
The new resource to continue some activities was the webinars.
A real explosion of meetings, masterclasses, and lessons. No entrepreneur can miss a fundamental tool today to speak to their audience and build customer loyalty.
What Is A Webinar?
We can translate the word webinar as a webinar. The term is formed by the words web and seminar.
In short, a webinar is a place, or better still a moment, an opportunity, for training.
The strength of this type of event is that it is entirely online. Participants do not need to travel to other cities, for example, but can also follow their office or home lesson.
A significant advantage in times when travel is increasingly complex and limited.
Why Do Webinars Help Find Customers?
If you want to do lead generation, the webinar is for you.
Lead generation means collecting contacts.
Emails, telephone numbers, names of people interested in your products, services, or generally in your brand.
What better occasion than offering a lesson for training or in-depth study on a specific topic, in exchange for the contacts of the interested parties?
Try to think about it; you, too, would be willing to leave your email for content that you find helpful and valuable. So it happens to everyone.
It is a question of triggering a reciprocity mechanism, for which the exchange between data and contents is seen as natural and spontaneous.
A webinar is essential – and can give you excellent results – for your lead generation.
A webinar allows you to expand your audience and contacts, consolidate your brand image and promote and sell services and products.
Let’s look in detail at all the strengths that can benefit your business.
A Direct And Personal Relationship With The Public
The webinar is a good step for inbound marketing. But unlike the other tools, it guarantees you interaction, human relationships, and, in a certain sense, collaboration with the participants.
In short, it maintains the feeling of an in-person meeting. Your potential customers can directly contact you or your collaborators with a webinar.
This approach makes a company more tangible, concrete, and human. As a result, the public will perceive the brand closer and within reach.
You will also be felt as more reliable and competent, a benchmark in the industry.
Choosing to make direct online reinforces this aspect even better. Offering your content live online creates a direct relationship with people.
“Putting your face on it” will bear fruit. Try to think about it. Do you remember more if the content is left to you or if you can associate it with an event?
Whether the webinar is free or not, anyone who signs up and wants to participate is undoubtedly interested in your brand, what you have to say, and your proposal.
It is not just a matter of downloading an ebook or a handbook but of taking the time to attend a real lesson on a specific topic.
The public is implicitly asked for a specific commitment, so if it decides to join, it will do so with conviction and openness towards the company.
With a webinar, you generate value. It would help if you did not lose sight of this aspect. Even if you are offering something for free, the public expects to have information, advice, and valuable details to solve a particular problem or update themselves on a topic.
If you offer a paid lesson, take care of the content you want to share.
Also, be prepared for the confrontation that live chat can create. People will want to ask you questions, leave their ideas and compare each other. This creates a virtuous circle that brings more and more value to your event and importance to your brand.
Does an hour or forty-five minutes seem short to you? That’s more than enough time to share a great deal of information.
We have just seen how important it is to give valuable content. This aspect plays into the way your potential customers perceive your company.
You need to aim to be seen as a benchmark in the industry, both as a brand and product.
A webinar allows you to shape content according to the needs of attendees at that time and leverage feedback to understand better what your audience needs.
Your reputation will benefit. The more experienced you are, the more your audience will look for you to rely on you in the future.
Take Advantage Of Registration
Once the webinar is over, your business isn’t over yet.
Yep, you can still tap into the potential of this event. How? Use live recording.
You can think about sending the free video or using it as a lead magnet in a future situation, which may involve those who lost this opportunity at first and expand your audience more and more.
All these aspects lead you to collect not just leads but quality leads.
People who correspond to your ideal target are ready to get in touch with you and listen to what you have to say.
It is a receptive and interested audience to whom you can also offer services and products.
That’s why it will make a difference in your lead generation. It will help you build a database of potential customers already prepared for your brand.
How To Do Lead Generation With Webinars?
Let’s move on to the practice now. Let’s see together some tricks that can be useful for you to make the most of the webinar.
Before The Webinar
- Choose the theme: To create a good event, you have to find the topic that wins the attention and interest of the public. Take a survey, for example, to gather insights and opinions. Try to understand what the goals and needs are to personalize the webinar. The need for the listener must be your focus.
- Define the content: You can talk about a topic generally, focus on just a few elements, or present case studies. The choice always depends on your audience. What kind of viewers will you have?
- Prepare the material: Both for you who will have to expose the contents and those who will have to follow the lesson, it may be helpful to have slides or material to download.
- Plan a strategy: You can use a funnel and email marketing to let people know about the event and start gathering attendees and leads. Plus, you can already start communicating with your audience.
After the webinar
- Take a new survey: This time ask how the webinar was. Did your audience find it helpful? Did he have other expectations? The answers will be the starting point not only for future events but also for valuable ideas for your communication and digital marketing strategies.
- Use the registration link: We have already said it, register the event; it will be helpful both for latecomers who may have lost part of the intervention and those who have not been able to participate.
- Keep promoting the event: Yes, you got it right. If the webinar was much appreciated and successful, you could think about proposing it again. You can use it perhaps on landing pages or social networks for future projects.
A webinar cannot be missing from your digital strategy. Especially today. All you have to do is start collecting information from your audience and prepare your first live broadcast.
Before we leave, though, here are our latest recommendations: In addition to a smooth presentation and quality of content, make sure your audio and video are perfect.
People need to follow you effortlessly. Otherwise, you could make a wrong impression. To hit the mark, you have to make yourself understood.