Facebook is constantly changing its algorithm based on what users ask. With these significant shifts happening almost every year, it’s critical that marketers can evolve their strategy in line with these changes.
Here are some tips to help you outsmart the algorithm, and use it to your advantage so that your brand is always featured at the top of News Feeds.
1. Post Your Messages At The Right Time
The timing of your posts remains one of the keys to staying competitive. You need to know when people are most active on Facebook. Posting something at a time when a large audience is using the app increases engagement. If you post at popular usage times, it will increase the chance that your post will be seen by more people.
2. Create Conversations
While Facebook’s policy is to move towards meaningful interactions, brands must make the effort to work to engage audiences in an authentic way. For example, you can do this by asking open-ended questions, making jokes or polling your audience. Always encourage users to discuss their respective views more often in your comments.
But remember, carefully avoid posts known in English as “engagement bait,” which openly ask users for likes, comments, or tags.
3. Give More Weight To Your Video Content
As you can see on the timeline dedicated to the Facebook algorithm, the American social network has gradually taken a step forward towards video on news feeds.
The best thing you can do for your brand is to create videos that are long enough, yet still engaging, showing who you are, while keeping viewers engaged. Facebook has stated that videos longer than 3 minutes that are engaging take priority overfeeds, so keep that in mind when creating content.
Don’t be afraid to use live video either! This video feature is heavily promoted on Facebook. In fact, Facebook claims that live videos drive six times the level of engagement compared to regular videos.
4. Use Real People
On Facebook, interactions between real users will always be prioritized, as clearly demonstrated by their desire to foster meaningful social engagement. One cool thing to do is reach out to influencers who can talk about your brand with their followers. Or, better yet, if possible, have employees in your company do smart – but not tout – promotion on their own. For example, they can share posts about your brand through their personal pages to reach their own friends and family. This will gradually build awareness of your brand organically.
Also Read: How To Get Lots Of Followers On Instagram
5. Avoid Down-ranked Content
Be careful, because certain types of content can have disastrous consequences, and cause your content to be downgraded or even flagged. It can even have a permanent effect on your Facebook page, so it’s important to avoid this pitfall.
Here is a list of content that you should always avoid:
- The fake news
- Defamation, misleading claims about others
- “Deepfake” type videos
- Borderline/borderline content (i.e. content that is not yet banned, but is about to be)
6. Be Consistent
For consistency, you should post on Facebook often enough to keep your brand relevant and visible. Above all, don’t become a ghost brand and never let your followers forget who you are. But at the same time, Facebook has said that posting too often can lower your brand’s rank. So it’s important to watch when your audience is online and build your strategy from there. Find a balance that works for your business. Consistency is the key!
7. Interact With The Audience
It’s important to drive engagement on your posts. You want people to comment, like, and share your content. But engaging with your audience is just as essential! Respond to your audience when they comment on your posts. Even teasing them when they say something smart is a great way to let them know you’re reading their comments and listening to what they have to say. It strengthens your brand’s reputation and your relationship with your fans.
8. Invest In Paid Advertising
Ultimately, paid ads are the best way to reach your audience. When using Facebook Ads, you can adjust your targeting more specifically and reach a larger audience. Remember that almost 2.7 billion people use Facebook, that’s 2.7 billion potential customers. Paid ads also give you access to the Facebook Ads Manager, which will be a hugely beneficial tool for your marketing team.
9. Prioritize Content Embedded In The Application
When posting to Facebook, try to stick with in-app content as often as possible. Post easily visible photos and videos to user feeds. In some cases, external links are needed, but the first step to beating the Facebook algorithm is to keep users on the platform!
10. Use Facebook Groups
Recently, Facebook has made an effort to prioritize groups on the platform. As groups are often formed around a specific interest, they generate a lot of meaningful conversations and interactions among their members. It is for this reason that your brand must gradually evolve towards the use of Facebook groups.
11. Analyze And Optimize
You should always analyze your posts in order to optimize the following ones. Observe which of all your posts have significant reach and which flop. Write down everything you can about your successful posts for later use: time of posting, type of content (eg photo, video), and style of writing.
That being said, it is best to always bring a minimum of originality. Avoid copying and pasting already used content, and keep your posts engaging by adding a few new touches on a regular basis.
12. Ask Your Audience To Prioritize You
Since Facebook users have gained a tremendous amount of control over their feeds, one thing you can do is ask your audience to click the “see first / see first” button on your page. But don’t rush to create a post that literally asks users to select “See first” for your brand. You need to do this in a subtle way, letting your followers know that your brand always has fresh and exciting content in store. If you have the ability to create high-quality, useful, and relevant content, your audience will have no problem placing you first.
The Facebook algorithm has been a delicate problem to manoeuvre for several years, even for marketers. With time and work and taking advantage of the tips we’ve given you in this article, you will certainly be able to overcome it and get your business to the top of the newsfeeds with ease. The most important thing is to be on the lookout for any changes to the algorithm and to stick to Facebook’s recommendations scrupulously, which will allow you to get more engagement.