Do you want to know the 10 eCommerce trends in 2022? Our friends at Payplug have created an infographic that shows some of the most important phenomena and strategies that will make a difference online this year. We explain them better in this article. Between 2019 and 2020, eCommerce businesses increased by 50%. In the last two years, everyone has understood the importance of selling online: those who already did it found themselves in a situation in which the market was flooded with new eCommerce.
This translates into an exponential increase in competition in practically every production sector already present online (hence the need to emerge and position themselves on the market in a distinctive way with an adequate strategy) and in new players in new sectors that have entered the market. Online market. What are the main eCommerce trends for 2022? Research conducted by Payplug has found 10 that deserve to be known, at least to understand if there may be one that your eCommerce should consider evolving with the market. Here are the top trends you need to know to differentiate yourself, attract your audience, and improve your conversion.
The Livestream Shopping
Livestream shopping is a phenomenon strictly connected to influencer marketing because it involves a Livestream video made by an influencer to promote a product or service. A evolved and active telesales because people can be involved live with the character, who can respond in real-time to participant requests or questions in the live broadcast. This is one of the phenomena that has been most successful for a couple of years, and 2022 will confirm this trend. In the strategy of a company that sells online, this activity can be used to push specific products on its store by exploiting the notoriety of the influencer involved.
The user must perceive this life as a purchase advice session, which allows him not to waste time browsing eCommerce but sees the trends of the moment directly. The fluidity of the video, the naturalness with which the products are explained, and the real and non-staggered results obtained from their use, if any, improve the chances of conversion. The influencer does not have to be a character with millions of followers, on the contrary, it is much better to find a well-known character in a niche that is the target of a specific product or category, and that is part of the ranks of micro and nano influencers who are very influential in their industry.
Compared to traditional channels, Payplug found this strategy 10 times more effective.
The Inclusive Web Design
When it comes to inclusive design, it refers to designing a website that considers the accessibility limits of certain people. The goal of an eCommerce creation strategy that considers this aspect is to make the customer experience satisfactory for everyone, each with their differences. However, it is not just a matter of thinking about the design to be used by people with visual, motor, or cognitive disabilities. Of course, removing any obstacles that users might encounter while using the site is important. Still, we must also make the experience better and more accessible.
In 2022, eCommerce and websites, in general, must respect differences in physical abilities, but, taking a step further, they must also welcome everyone without discrimination of gender, race, language, or life path. An eCommerce that has studied every aspect of accessibility is a site that attracts more visits. This last portion of the population, in particular, was 49% in 2019, demonstrating the fact that there is an increase in those who need an accessible site to improve their browsing experience.
Targeting Thanks To First-Party Data
Due to the strengthening of the rules relating to personal data protection, web browsers are gradually deactivating third-party cookies. But while this happens, the owners of an eCommerce can always rely on first-party data, our proprietary data collected directly from their customers. They are reliable, free, and easy to collect data through user interactions on the website, emails, and SMS or CRM of the points of sale. Parlo turns out to be a potentially very effective strategy in terms of productivity – considering that retaining your customers is less expensive and more profitable than finding new ones – and already adopted by 61% of companies.
Conversational Trade With AI
What is called conversational commerce is the sale of products and services by activating a series of communication activities based on artificial intelligence. These tools allow you to have a personalized conversation with your customers via SMS, email, messaging app, and chatbot for eCommerce.
By 2028, these strategies will grow by 28% in the global virtual assistant market.
Automating conversations by exploiting the potential of artificial intelligence allows an eCommerce to communicate in real-time with customers who increasingly need quick responses, making them more efficient in their eyes. This also has consequences on the relationship between brand and customer, which improves, given that it is possible to give personalized advice based on the user’s responses.
Social Networks Are The New Marketplaces
Those that started as entertainment channels a few years ago are becoming marketplaces. More and more young people are using social media in the 16-24 range to search for products and brands, get an idea of brand reliability, gather information on prices and quality, and so on. The internet uses social media to find a brand, and as many as 53% of 16-24-year-olds use social media to find a brand. For this target, shopping on Instagram, using the Facebook marketplace every day, and looking for the hashtag #TikTokMadeMeBuy is not a mystery but normalcy.
The Voice Claps Its Hands: More And More Voice Search And VEO
In the space of two years, voice search, that is, research using voice commands, has acquired 7 percentage points, going from 30% in 2019 to 7% in 2021. Voice search, search, or voice commands are used at least once a month, even online shopping. People ask the device for information, respond, and browse the eCommerce to finalize the purchase.
How to appear in voice searches? We need to take advantage of the VEO ( Voice Engine Optimization ), a variant of SEO for eCommerce, which is based on the search for long-tail keywords that correspond to the way of searching with the voice (we ask longer and structured questions when we ask Google Home or Alexa).
Let’s Pay It Strange: mPOS And Buy Now Pay Later
Payment must be understood by eCommerce as a method to collect from a sale and, above all, as an element that improves the user experience. Offering payment methods that truly correspond to the expectations of your target is a strength, both online and offline because it increases the probability of making a sale (and not an abandoned cart). In the store, think of the mPOS that reduces the checkout queue and facilitates compliance with health regulations. Online, with the Buy Now, Pay Later feature, users can pay in installments and therefore increase their purchasing power.
Protection And Security With Cybersecurity
Internet security is an issue that year after year grows in size and requires new updates to protect the data circulating on the Net from time to time. On the other hand, security should be one of the driving elements of an eCommerce’s good design: adopting secure, reliable, and fluid payment methods means responding to the demand for more effective security systems.
This is the percentage of those who have expressed the need for safer online payments. An investment that does not simply respond to a worry but is, above all, a wise move to optimize the conversion rate since card management is thus improved and the rate of rejected transactions decreases.
They are exposed every day to a very high quantity of eCommerce that promises super fast shipping, very high quality, low prices, or unmissable discounts. At the same time, there is a growing awareness that this whole market has a significant impact on the environment. In 2022, therefore, to respond to the demand of increasingly attentive targets to this aspect, it is necessary to offer sustainable products and packaging, adopting a supply chain that is also sustainable by eliminating non-recyclable packaging and paying attention to means of delivery so that they do not cause emissions with a high environmental impact. All this is already a reality, and the expected growth for the use of eco-sustainable packaging in eCommerce by 2022 is equal to 50%.
Now we need a more fluid Customer Experience and an omnichannel strategy, that is, one that winks at more points of contact with customers. Omnichannel, however, does not mean being present on as many channels as possible to have a hope of meeting your target but being on the right channels (where the target is known to exist), which must be integrated into your strategy.
Also Read: Why Ignoring Ecommerce Will Cost You Sales