Natural referencing – known as SEO – and paid referencing – known as SEA – are the best-known means of improving the positioning of a website. Contrary to what one might think: the two are not competitors. They are even complementary. If you have any questions, your digital strategy agency will be able to answer your questions about the SEO of your website.
SEO And SEA Both Use Keywords But Differently
These two means use keywords to make a site appear at the top of search results.
The SEO is present to perpetuate the site. This is why he uses them in such a way as to work on a fairly general semantic universe with a set of generic keywords but also expressions.
Companies or agencies can use Google Ads to learn more keywords and test their relevance and reliability.
This tool will also make it possible to know the searches made by Internet users and, therefore, to identify which types of requests have given rise to irrelevant clicks. The experts in our SEO center mainly use the Google Keyword Planner, SEMrush, or Keyword Tool tools to find the most relevant keywords to increase our clients’ natural referencing.
For its part, the SEA is used in the context of specific communication operations. It uses specific keywords targeting what the company wants to sell. And this, for a defined time, to highlight their offer. The more concise they are, the more the company can pass over its competitors regarding positioning.
What Their Wetsuit Can Offer
These referencing techniques offer two complementary Internet user paths. Each gives something to the other, and the two can bring a lot to companies. Their common goal is to acquire more traffic and leads.
The Impact Of SEO
Natural referencing can have a favorable impact on the payment. For this, you have to work on the SEO in the long term and thus invest the money for the SEA correctly. The fact that one of the two is for the duration allows the company to focus its money on important campaigns. Even if natural referencing takes time, you can continue positioning the site outside campaigns.
What SEA Brings To SEO
The SEO allows optimization of the positioning of the site when the SEA campaigns are finished. However, it is preferable to use paid referencing while waiting for the naturalness to develop. This referencing method indirectly impacts SEO because it allows better natural referencing thanks to shares and links in particular. Thanks to the links it will have generated, it will be used as a booster, increasing visibility. The SEA also allows the SEO to reach more targets than if one of the two methods were used, thanks to their different Internet paths.
What They Both Offer
The combination of SEO and SEA offers many advantages. It is a global communication operation. In particular, thanks to the SEA, which serves as a link booster, increasing the site’s traffic. Commercial links have no negative impact on the natural referencing of a website.
These benefits allow businesses to save time – with overall optimization management – and efficiency in their SEO strategy.
You must know how to take advantage of one strategy to optimize the other. The landing pages must be optimized to optimize this association as much as possible. It is necessary to propose targeted, precise ones with attractive content corresponding to the proposed offer. The defined keywords must appear there to optimize them.
What To Remember?
SEO remains the essential basis for referencing your website. Combining natural referencing and paying becomes the solution to optimize it as much as possible. They are far from being competitors but rather complementary. The first brings you relevance on Google over the long term, while the second offers you short-term profitability.
Also Read: What Can SEO Agencies Do For Your Business?