If your website is receiving less traffic even after your website is remarkable and your content is unique and interesting, then perhaps, it’s the SEO of your website that needs to be worked on to boost organic traffic.
In today’s article, we will focus on 17 effective SEO techniques to drive organic traffic to your website in 2021. So, without further ado, let’s begin!
Top 17 Effective SEO Techniques To Increase Organic Traffic In 2021
1. Avoid Keyword Cannibalization
Integrating keywords and keyword phrases in your web content are great for ranking higher in result pages. Targeting the same keywords in multiple web pages of your site is referred to as cannibalization.
Keyword cannibalization enables one of your web pages to compete with the other page’s traffic. Instead of competing with other websites, your webpages compete with each other. This can often lead to displaying your website on the result pages twice.
We know what you are thinking…
You are wondering that ranking twice on Google is a good thing!
Of course, but instead of getting one large group of audience on a single web page, you will divide the traffic into two groups.
Instead of having 2 articles, if a website keeps one article and targets all the keywords there, then there is a better chance to secure more traffic.
Delete the least performing content. If you don’t wish to delete it but to avoid cannibalization, de-index the pages. De-indexing the pages will not let them rank on the result pages.
2. Satisfy User Intent
If your content fails to provide a solution to the user, Google will not appreciate it and will lower your rank on the result pages. When a user doesn’t find what they’re looking for in your content and leaves your page, this creates a bad user experience.
Google is the number one search engine selected by people because it consistently aims to provide a good experience to its users. For this purpose, it has several algorithms that detect a bad user experience on a website and to prevent that bad experience again, it ranks down the website.
Therefore, user intent should be on the top of your list while designing the new content or updating the old one.
3. Increase Page Speed
Did you know 40% of the audience leaves the web page if it takes more than 3 seconds to load?
Hence, improving the speed of your web pages is necessary to keep your users happy and not let them exit. If the users leave the website within a short time after their arrival, this will signal Google about a bad user experience on a website. What do you think Google will do with such a website?
Apart from signaling a bad user experience that decreases your ranking, slow websites can also deprive you of earning revenue.
Finding it hard to believe? Well, have a look by yourself.
According to sweor.com, online retailers can lose around $2.6 billion worth of sales each year due to slow-loading websites.
No retailer would want that, right? Accelerate the speed of your website to boost your SEO.
4. Optimize For Voice Search
In 2020, 111.8 million people in the United States were using the voice search feature to look up the internet. This figure is said to be increased by 9.7% in the current year, 2021.
The above figures suggest that if the content is not optimized for voice search, then be prepared to stay behind.
If you optimize your content for voice search, then be prepared to generate massive traffic on your website.
Make use of Schema markup to help Google understand what information your web page has. Schema helps the search engines to display images and videos, to persuade the user to click the link.
Try to use long-tail keywords to make your content conversational that answers the query of the users in the language that they speak.
5. Update Your Old Content
Content creation is not easy. A lot of time, energy, efforts, and sometimes money goes into creating one piece of content.
Instead of creating new content, why not update your old content and improve the traffic?
Updating and republishing your old content with new images and information can boost organic traffic by 106%.
Analyze the metrics of your content, check the user behavior, and take into consideration the performance of the mentioned keywords in your content to check how much traffic is generated.
Update your old content by replacing the old facts and figures with the latest ones. Add images, videos, and infographics, to make it more engaging and shareable on social media platforms. Use short paragraphs and headings to make your content readable and comprehendible.
6. Insert Inbound And Outbound Links
Building links on your website is crucial if you want to secure a high ranking on result pages. Adding internal links allows the search engine bots to crawl the maximum pages of your website. Moreover, it allows the user to stay on your website more to explore other pages and articles that you have published.
Adding authority links supports the facts and figures of your information and allows the user to trust the information that you have shared.
Make sure to add the links on the descriptive text to make it clear to your users on which page they’ll land after clicking the link. Also, check all the blogs and articles published on your website. If they are not linked, do not leave them orphaned, link them with your previous articles.
7. Provide Mobile-Friendly Experience
How many times do you switch on your laptop to visit a site?
Stupid question, right? Who does that when one has a cell phone?
In 2018, the website traffic generated by mobile phones accounted for 52.2%.
If you fail to provide a good user experience to your mobile users, then get ready to wave goodbye to more than half of your potential audience.
To make your website mobile-friendly make sure your website is responsive to various digital devices. It is easy to navigate and doesn’t require the user to scroll the screen left to right. Also, try to keep the pop-ups limited or avoid them completely. They might look good on a desktop, but they can easily irritate a mobile user.
8. Use Effective Header Tags To Target Google Featured Snippets
Use header tags strategically as it helps the search engines to understand how relevant your content is to the user’s query. If you insert targeted keywords in your header tags, then it will improve your chances of ranking better on result pages.
Header tags are not only important for better SEO, but also for your visitors. Having headings instead of bullet points makes your content scan-able and users get an idea about your content.
Moreover, header tags appear in featured snippets through which users can quickly view the information and if they are interested, they will visit your website to read more details.
9. Image Optimization
When it comes to effective SEO techniques, the majority of people overlook the importance of optimizing their images to improve their ranking.
Optimization of images is one of the effective SEO techniques. The alt tag of images helps the search engines to understand what the image is about and how it is relevant to your content. Optimizing images also helps your website to rank better in Image search results.
Make sure to add a proper Alt tag to describe what the image is about. Moreover, don’t forget to compress the images to make your web pages load faster. High-resolution images take time to load the web page, and hence tests the patience of the visitor.
10. Analyze Your Website’s Metrics
Before diving in and implementing every single technique mentioned on this list, STOP!
First understand what your website has, and what it is lacking. Analyze your current metrics to help you understand where the problem lies and how it can be rectified to increase the potential for more organic traffic.
Start by analyzing how much traffic are you receiving and from which sources is the traffic coming. Next, move on to the devices that your users prefer to use. Take into consideration the bounce rate of your website and try to enlist the factors responsible for it.
11. Watch Your Competitors
Once you’ve identified who your competitors are, check their website to have a look at their best-selling items, how they’ve curated their content, what are their unique selling points, and what features do they lack on their website.
Compare your website with them and improve your website to provide a good user experience to your visitors.
12. Create Engaging Videos
Don’t bore your users with long textual information. The majority of the people don’t even bother to read the entire content. Therefore, instead of investing your time and efforts in creating textual content, try to create engaging videos that will persuade the customer to learn more about your brand.
People love watching visual content. This means that the traffic generates manifolds because of adding videos.
Make your videos engaging to keep the user hooked. Don’t bore them with repetitive and boring content.
13. Target The ‘People Also Ask’ Section
Your priority should be to appear on the result pages. However, if that doesn’t happen, make sure you have a backup plan to at least make your place in thePeople Also Ask Section’.
Something is better than nothing, agree?
Try to write your content for the ‘People Also Ask’ section. Look for the questions that are already there in the People Also Ask section. Create more questions and answer them in your content. Keep your user’s intent in mind while answering the question. It should be clear, concise, and helpful to the user.
Also Read: How To Automate Blog Marketing?
14. Get Social
Staying dormant in an online community will not open gateways to allow more traffic to drive in. Engage with the other content of your niche to invite engagement on your content.
And how can we not mention the social media platforms here? Want to capture a huge audience and direct them to your website? Then joining social media platforms is your answer. Let people know that you are also a competent brand in the online market to suit their needs.
Stay active on social media and send the traffic from your business page to your website.
15. Aim For Featured Snippets
Do you scroll down the entire page to click on the link or you press the link that appears in the featured box?
People click on the links with featured snippets as it makes the website appear more authentic and professional.
To boost your chances of getting a featured snippet, try to add a FAQ page on your website for better chances of ranking in snippets. Keep your answers short i.e. between 50-55 words to get a chance of getting a featured snippet.
16. Guest Blogging
Guest posts or blogging is another widely used technique for getting traffic. The traffic that the website receives from referral blogging, or guest blogging, may not be organic. Nevertheless, traffic is an important aspect to boost SEO.
Writing for other websites also gives your content more exposure and reaches out to a new audience. If your article is published on another website, the readers of that website might visit your website to learn more about your brand and products.
17. SEO Tools
SEO tools are designed to take the SEO of your website to a whole new level and get a good load of traffic.
If a business implements both the SEO techniques and tools, then it will witness an improved quality of SEO and a higher ranking on the result pages.
You don’t necessarily have to purchase premium and paid tools, there are many free SEO tools available to optimize your website and welcome wholesome traffic.
Pulling The Plug!
A website’s SEO cannot be changed overnight. You have to work consistently on your content, engagement with the users, and social media presence to boost the SEO.
By using the SEO techniques and tools, your website will be optimized and will rank higher to reach a large audience on search engine result pages.
Also Read: Generate & Improve Traffic With These 7 Tips