We have analyzed the characteristics and functioning of a DAM. Now, we will take a closer look at the primary beneficiaries of this system and, therefore, which companies can obtain the most significant benefits from adopting a DAM. To say that DAM benefits every type of company is an understatement.
Many answer this question by saying that the DAM is helpful for both small and large companies by its functionality which helps manage processes thanks to its scalability. Analyzing this aspect in a more realistic and detailed way, however, some companies have more need for a DAM. This skimming can be achieved by examining six problems that may arise within a company.
The first type of problem that can push a company to use a DAM to obtain benefits is when a company has many sales channels and many digital resources are used. Today it is necessary to carry out marketing activities by adopting multi-channel strategies to keep up with current trends. Your company website must be considered a fundamental means to implement marketing strategies. This channel must be joined by others such as, for example, social networks, the press, billboards, videos, and much more.
This point suggests the number of digital resources that need to be managed to plan multi-channel marketing strategies, data that naturally also need to be archived and updated. Not using DAMs exposes a company to risks such as deletion of resources, incorrect duplication of files, and an uncoordinated UX (User Experience) between the various channels of the company. What distinguishes DAMs is precisely scalability.
The second problem that can be improved through DAM is eliminating a corporate folder system full of duplicates and incorrect or different versions of the same files. Another area for improvement is the impossibility of finding the file you are looking for when you don’t know its name. It is possible to solve this problem with DAMs that allow you to find a file by filtering by attributes, an aspect that we have also analyzed previously. In this context of archiving in folders, another problem is the presence of numerous duplicates, which leads to a double problem: the reduction of the space available for archiving; the difficulty in updating or modifying files.
The consequence of this last aspect is also damage to the image of the corporate brand if outdated images or documents circulate in the sales channels. Thanks to DAMs, it is possible to overcome these problems thanks to AI’s (Artificial Intelligence) support. The latter, in fact, scans during the upload and signals the presence of duplicates. The user can choose whether to upload the file, overwrite the previous one, or keep the original. This avoids the problem of copies clogging up the system.
The third advantage to be exploited with DAMs is reducing the search time for the most recent version of a file. Using DAMs, you can do quick searches through metadata to access each version of a file and select the most recent one. This way, the content will be allowed to be inserted within a corporate channel, such as a website, and updated to its latest version. Thanks to DAMs, it is possible to improve the internal company organization by assigning tasks and project statuses to team members, setting authorizations, and managing approval processes.
Another problem that can be solved with DAMs is the difficulty in exchanging internal and external content with the company. This type of problem can generate collaboration problems between the various team members and employees or external collaborators. Thanks to DAMs, it is possible to facilitate this exchange process as the files are stored in a central point, and it is necessary to insert the users and share all the files with them. Finally, DAMs offer a great advantage to those companies that exploit technologies to enhance the customer experience. Thanks to the artificial intelligence that makes up the DAMs, users can receive valuable help finding the desired content quickly and easily.